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An Insider’s Guide To Tech Companies In Sacramento

An Insider’s Guide To Tech Companies In SacramentoWhen you hear names like Apple, Intel, Oracle, and Hewlett-Packard, or read about the explosion of technology in fields like healthcare, agriculture, and bioscience, you’re likely to think about Silicon Valley. That’s understandable.

But would it surprise you to learn these companies and industries all have a big presence in the greater Sacramento area as well? (more…)

How To Prevent Your Business’s Online Account Access From Walking Out the Door

Employee Leaves With PasswordsSometimes an employee leaves a company without sharing usernames and passwords for the online accounts that they set up. These are often marketing-related accounts such as:

  • Email marketing & marketing automation systems (MailChimp, Constant Contact, ActiveCampaign)
  • Websites (WordPress, Wix, Squarespace)
  • Social media accounts (Twitter, Instagram, Pinterest)
  • Google accounts (Analytics, Ads, Search Console, YouTube)

(more…)

The Pros and Cons of IT Outsourcing

The Pros and Cons of IT OutsourcingFor many business owners, the issue of information technology doesn’t appear on their radar until something actually goes wrong. A phone line goes down, computers stop working, the internet connection slows to a crawl, or one of a million other technical hurdles suddenly pops up. It’s often at this point that businesses get serious about IT.

Once the immediate crisis is solved, the question that usually comes next is, “How do we prevent this from happening again?” And, practically speaking, there are really only two answers: hire a full or part-time IT person, or contract with an IT services provider. (more…)

7 Ways To Use Google Sheets In Your Business

7 Ways To Use Google Sheets In Your BusinessThese days it seems like there’s an app for just about everything. Whether it’s a mobile app, cloud-based software as a service (SaaS), or just a regular old-fashioned program on your hard drive, the amount of tools available to businesses can be overwhelming.

But sometimes the best tools are the ones that have been around the longest. And for business applications, few pieces of software are more time-tested and versatile than spreadsheet software. While not as flashy as other popular business apps on the market today, spreadsheets remain one of the best multi-function business tools in existence.

Google Sheets is Google’s spreadsheet tool. It’s part of Google’s productivity software suite, called G Suite. Google Sheets offers businesses a tremendous amount of flexibility to track, organize, and evaluate important data. (more…)

How We Use Salesforce to Provide Top Notch Technology Support to Our Customers

Customer SupportFortis is a Sacramento area company that offers managed services and IT support to small businesses across Northern California. We also provide hosted VoIP service to businesses nationwide.

Successfully scaling a technology services organization requires equal attention to people, process and technology.

As Fortis has grown, we have been careful to hire the right people to support our expanding customer base. We have had to put the right processes in place to onboard our new customers and support our existing customers. As the last leg, we have implemented technologies that our team can use to easily follow the processes we’ve defined.

For an operational system, we investigated Customer Relationship Management software options. We wanted a system we could mold to fit the customer-facing processes we had designed and that we would continue to refine over time. (more…)

Small Business Cloud Accounting Software Roundup

SMB Cloud Accounting Software RoundupNo too long ago, small businesses looking for budget-friendly accounting software only had a few options to choose from. The good news is that in 2018 – soon to be 2019 – there are now a wide range of solutions available. Cloud-based accounting apps are available from a variety of different vendors that span the whole range of features and price points.

The challenge now is trying to figure out exactly which cloud-based accounting solution is the best fit for your business. (more…)

“Change Management”: Demystifying Another Business Buzzword

Business Change ManagementEvery small business owner at some point learns that change is necessary to survive. While most of the time those changes relate to the products and services a business offers or how they market them to their customers, sometimes change needs to be internal.

Improving business processes and technology is often critical to keep up with the evolving demands of customers and marketplace competitors. Unfortunately, simply dumping new technology, processes, and/or requirements onto employees without warning rarely has the desired effect. (more…)

Small Business SEO Is Not A “One Day Build”

Small Business SEOFor many years now, search engine optimization (SEO) has been one of the secret weapons small businesses have been able to use to compete at both local and national levels for online visibility. As SEO has become more popular, more businesses have been willing to dip their toes in the water hoping for success.

To be successful however, small business SEO needs to be more than just a “one day build”. It’s important to understand that search optimization is a process, not a product. (more…)